Q.18) Which one of the following types of retailers is “D Mart” ?[a] Discount store [b] Convenience store [c] Super market [d] Catalog store
Q.24) Which one of the following relates to products or services for which consumers will spend a fair amount of time comparing alternatives?
Options[a] Unsought products/services [b] Shopping products/services [c] Convenience products/services [d] Speciality products/services
Q.27) Which among the following concepts is not related to product design ?[a] Concurrent engineering [b] Reverse engineering [c] Enterprise resource planning [d] Standardisation
Q.41) Explain the nutritional values of different foods’’ is an objective of which one of the following social marketing programmes ?
Options[a] Action campaigns [b] Behavioural campaigns [c] Value campaigns [d] Cognitive campaigns
Q.42) In which one of the following product life cycle stages a firm improves product quality and adds new features and improved styling ?
Options[a] Growth stage [b] Decline stage [c] Maturity stage [d] Introduction stage
Q.63) Which of the following are the components of international logistics ?
(i) Fixed facilities location
(ii) inventory management
(iii) Order processing
Choose the correct answer from the code given below :
Options[a] (ii) and (iii) [b] (i) and (ii) [c] (i) and (iii) [d] (i), (ii) and (iii)
ANS. 18-c, 24-b, 27-c, 41-d, 42-a, 63-d