Marketing Previous Year-2018 MCQs Part-2

Q.78) The following statements relate to social media.

Choose the correct code for the statements being correct or incorrect.

Statement I : Social media does not allow users to interact among themselves.

Statement II : Social media helps facilitate the consumers decision process by encouraging need recognition, information search, alternative evaluation, purchase and post purchase reviews.

Code :

[a] Statement I is correct, but II is incorrect.

[b] Both the statements I and II are incorrect.

[c] Statement II is correct, but I is incorrect.

[d] Both the statements I and II are correct.

Q.47) Match the items of List I with the items of List II and choose the correct answer from the code given below.

List I List II

(Macro strategies)         (Specific strategy)

(a) Customer excellence          (i) Store on the corner of a busy intersection

(b) Operational excellence      (ii) Unique merchandise

(c) Product excellence (iii) Strong relationships with their suppliers

(d) Locational excellence        (iv) Effective branding

Code

1. a-iii, b-i, e-ii, d-iv

2. a-ii, b-iii, c-i d-iv

3. a-i, b-iii, c-iv, d-ii

4. a-iv, b-i, c-ii, d-iii

Options

[a] 1

[b] 2

[c] 3

[d] 4




Q.55) Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason. Read the statements and choose the correct answer using the code given below.

Assertion (A) : Luxury brands command price premiums and do not have a strong lifestyle component.

Reason (R) : Luxury brands do not require any special considerations in how they are sold.

[a] Both (A) and (R) are incorrect.

[b] Both (A) and (R) are correct, but (R) is not the right explanation of (A).

[c] (A) is correct, but (R) is incorrect.

[d] Both (A) and (R) are correct and (R) is the right explanation of (A).

Q.80) The following statements relate to value based organisations. Choose the correct code for the statements being correct or incorrect,

Statement I : The goal of any sales promotion is to create value for both the consumer and the firm.

Statement II : Sales promotion always shifts sales from the future to now and thereby leads to short-run benefits at the expense of long-term sales stability.

[a] Both the statements I and II are correct.

[b] Statement II is correct, but I is incorrect.

[c] Statement I is correct, but II is incorrect,

[d] Both the statements I and II are incorrect.

Q.83) A manufacturer, to market its products, focuses on the following marketing channel alternatives :

  1. Telemarketing
  2. Distributors
  3. Sales force
  4. Internet
  5. Retail stores
  6. Value-added partners

Select the code of correct sequence of the channel alternatives in order of increasing cost per transaction.

[a] (i), (iv), (v), (ii), (iii), (vi)

[b] (i), (iv), (ii), (v),(iii), (vi)

[c] (iv), (i), (v), (ii) ,(vi),(iii)

[d] (iv), (v), (i),(vi),(ii). (iii)




Q.94) Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.

Assertion (A) : The marketing costs of reaching loyal consumers are much lower because the firm does not have to spend money on advertising and promotion campaigns to attract these customers.

Reason (R) : A high level of brand loyalty does not insulate the firm from competition.

[a] Both (A) and (R) are correct and (R) is the right explanation of

[b] Both (A) and (R) are incorrect.

[c] Both (A) and (R) are correct, but (R) is not the right explanation of (A).

[d] (A) is correct, but (R) is incorrect.

Q.97) The following two statements relate to marketing. Choose the correct code for the statements being correct or incorrect.

Statement I : Marketing is about satisfying customer needs and wants.

Statement II : Marketing can be performed only by individuals and not by organizations.

[a] Both the statements I and II are incorrect.

[b] Both the statements I and II are correct.

[c] Statement I is correct, but II is incorrect.

[d] Statement II is correct, but I is incorrect.

ANS. 78-c, 47-a, 55-a, 80-c, 83-c, 94-d, 97-c

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