Daily Archives: June 17, 2020

Lecture 1-Notes/MCQs/Video: Marketing Syllabus, Meaning, Definitions and Important Terminologies

Commerce Syllabus : Marketing: Concept and approaches; Marketing channels; Marketing mix; Strategic marketing planning; Market segmentation, targeting and positioning Product decisions: Concept; Product line; Product mix decisions; Product life cycle; New product development Pricing decisions: Factors affecting price determination; Pricing policies and strategies Promotion decisions: Role of promotion in marketing; …

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