Daily Archives: June 19, 2020

Lecture 3: Evolution of Marketing Concept (MCQs asked in Previous Year of UGC NET)

Dec 2019 Ans. 3 July 2019 Ans. 1 Dec 2018 Ans. 3 Q.80) The following statements relate to value based organisations. Choose the correct code for the statements being correct or incorrect, Statement I : The goal of any sales promotion is to create value for both the consumer and …

Read More »

Lecture 3: Evolution of Marketing Concept (Notes)

 The Production Concept The production concept is one of the oldest concepts in business. It holds that consumers prefer those products which are widely available and inexpensive. This orientation makes sense in developing countries such as China and India where the mass market is available. Here, managers concentrate on achieving …

Read More »
You cannot copy content of this page