Lecture 4: Holistic Marketing, Marketing Environment and Marketing Channels (MCQs asked in Previous Year of UGC NET)

Dec 2019         

Ans. 2

July 2019

Ans. 1

Ans. 4

Ans. 1    (Based on Lecture 3)

Dec 2018

Ans. 4

Ans. 2

July 2018

33. Match the items of List – II with the items of List – I and suggest the correct code :

List – I List – II

(Components of holistic marketing) (Key constituent / Dimension)

(a) Internal marketing (i) Brand and customer equity

(b) Performance marketing (ii) Stakeholder

(c) Integrated marketing (iii) Marketing department

(d) Relationship marketing (iv) Communications

Code :

      (a) (b) (c) (d)

(1) (iii) (i) (iv) (ii)

(2) (iii) (ii) (i) (iv)

(3) (ii) (i) (iii) (iv)

(4) (i) (iii) (iv) (ii)

Ans. 1

80. The following statements relate to the functions of the marketing channel members. Indicate

the statements being correct or incorrect.

Statement (I) : Channel members do not gather information about potential and current customers, competitors and other actors and forces in the marketing environment.

Statement (II): Channel members acquire the funds to finance inventories at different levels

in the marketing channel.

Code :

(1) Both the statements are correct.

(2) Both the statements are incorrect.

(3) Statement (I) is correct while Statement (II) is incorrect.

(4) Statement (I) is incorrect while Statement (II) is correct.

Ans. 4

Nov 2017


Ans. 1

Dec 2018

Ans. 3

Q.80) The following statements relate to value based organisations. Choose the correct code for the statements being correct or incorrect,

Statement I : The goal of any sales promotion is to create value for both the consumer and the firm.

Statement II : Sales promotion always shifts sales from the future to now and thereby leads to short-run benefits at the expense of long-term sales stability.



[a] Both the statements I and II are correct.

[b] Statement II is correct, but I is incorrect.

[c] Statement I is correct, but II is incorrect,

[d] Both the statements I and II are incorrect.

Ans. C

July 2018

40. Statement (I) : The mindset which is commonly associated with a long – ago era when the demand for goods generally exceeded the supply, and the primary focus in business was to effectively produce medium quantities of products ; finding the customers was viewed as a relatively major function.

Statement (II) : The firms with product orientation typically focus on the quality and quantity of offerings while assuming that customers will seek out and buy reasonably priced, well made products.

From the above statements indicate the correct code of being statements correct or incorrect

The statements relate to concepts of marketing.

(1) Both the statements (I) and (II) are not correct.

(2) Both the statements (I) and (II) are correct.

(3) Statement (I) is correct but statement (II) is not correct.

(4) Statement (I) is not correct but statement (II) is correct.

Ans. 4

Nov 2017

18. Assertion (A) : Marketers are increasingly asked to justify their investments in financial and  profitability terms and rarely in terms of building the brand and customer base.

Reasoning (R) : Organizations recognize that little of their market value comes from intangible assets.

Code :

(1) Both (A) and (R) are correct.

(2) Both (A) and (R) are incorrect.

(3) (A) is correct and (R) is the right explanation of (A).

(4) (A) is correct but (R) is not the right explanation of (A).

Ans. 2

19. Which one of the following is a false statement ?

(1) The most attractive market segment is one in which entry barriers are low and exit barriers are high.


(2) A market segment is unattractive when there are actual or potential substitutes for the product.

(3) A market segment is unattractive if buyers possess strong or growing bargaining power.

(4) A segment is unattractive if the company’s suppliers are concentrated or organized.

Ans. 1 (based on lecture 2)

53. Which of the following statements are incorrect? Indicate the correct code.

Statement (I): As consumer’s income increases, the percentage of income spent for food items decreases, for rent, fuel and light remains the same, for clothing remains the same and for sundries increases.

Statement (II): Societal marketing period was from 1960 onwards.

Statement (III): Our debt to social anthropology decreases more and more as we use qualitative market research approaches.

Statement (IV): The economic concepts of perfect competition and matching of supply and demand underlie the marketing concept, particularly in relation to the concepts of the price at which goods are sold and quantity distributed.


(1) (I) and (II) (2) (II) and (III)

(3) (II) and (IV) (4) (I) and (IV)

Ans.2   (based on lecture 1, 2, 3)

48. The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on

 (1) Product (2) Selling

 (3) Customer (4) Production

Ans.3 (Based on lecture 3)

21. Out of the following, identify the key constituents for performance marketing of Holistic

marketing dimensions :

 (a) Customers

 (b) Brand and Customer equity

 (c) Employees

 (d) Ethics

 (e) Environment

 (f) Sales revenue

 (g) Financial community

Codes :

 (1) (a), (b), (c) and (d) (2) (b), (d), (e) and (f)

 (3) (c), (e), (f) and (g) (4) (a), (c), (f) and (g)

Ans. 2

Lecture 1 marketing-meaning-definitions-and-important-terminologies

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