Marketing Management Complex MCQs

Marketing Management Model Question (Complex level) MCQs Part-5

A store retailers with a low-cost, minimum margin, large-volume, self-service store features are designed to meet the ……………… (1) Supermarket (2) Hypermarket (3) Discount store (4) Convenience store Which of the following is a benchmarking tool to measure the logistics supply chain? (1) Logistics Preparedness Index (2) Supply Chain Performance …

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Marketing Management Model Question (Complex level) MCQs Part-2

6. Attributes or benefits that attract consumers strongly as it works as driver of consumer’s perception and they could not find to the same extent with a competitive brand is known as: (1) Competitive points-of-parity (2) Relational points-of-parity (3) Correlational points-of-parity (4) Points-of-difference 7. Which one of the following represents …

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Marketing Management Model Question (Complex level) MCQs Part-1

1. The firm may go for defensive strategy as per which one of the following approaches? (1) Percentage to sales approach (2) Return on investment approach (3) Competitive parity approach (4) task approach 2. The firm may go for de-marketing strategy as per which one of the following approaches? (1) …

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